About the Academy

In its 13th year of offering a cutting edge experience to its attendees, the University of Kentucky Sports Marketing Academy continues to build on the foundation that was laid for the Professional Certification Program.

The first program of its kind, combining the academic experience taught in a university classroom setting with instruction from leading marketing practitioners, the academy provides a competitive edge in the competitive sports marketing industry.

Sports Marketing Professional Certification Program

• Strategic training provides competitive advantage for sports marketing practitioners
• Program with intensive on-campus instruction
• Begins early May each year
• Rigorous curriculum continuously updated to reflect current trends in the sports marketing industry
• Limited class size ensures optimal academic environment
• Experienced sports marketing practitioners lead cutting edge sessions

The Academy provides its attendees the opportunity to learn about current trends within the field and an opportunity to ask questions about the presenter’s experiences.

Program Sponsors

The annual UK Sports Marketing Academy is offered through a joint effort of the University of Kentucky Gatton College of Business & Economics, IMG College and the University of Kentucky Athletics Department. The unique partnership between these three organizations results in a first-rate certification program with instruction provided by leading sports marketing academicians and practitioners.