About the Academy

The University of Kentucky Sports Marketing Academy has been providing its attendees with cutting edge experiences since it was first presented in 1998. The UKSMA continues to build on the foundation that was laid for its Professional Certification Program.

The first program of its kind, combining the academic experience taught in a university classroom setting with instruction from leading marketing practitioners, the academy provides a competitive edge in the competitive sports marketing industry.

Sports Marketing Professional Certification Program

• Strategic training provides competitive advantage for sports marketing practitioners
• Program with intensive on-campus instruction
• Rigorous curriculum continuously updated to reflect current trends in the sports marketing industry
• Limited class size ensures optimal academic environment
• Experienced sports marketing practitioners lead cutting edge sessions

The Academy provides its attendees the opportunity to learn about current trends within the field and an opportunity to ask questions about the presenter’s experiences.

Program Sponsors

The annual UK Sports Marketing Academy is offered through a joint effort of the University of Kentucky Gatton College of Business & Economics, IMG College and the University of Kentucky Athletics Department. The unique partnership between these three organizations results in a first-rate certification program with instruction provided by leading sports marketing academicians and practitioners.