2007 UK Sports Marketing Academy
Date: 05/07/2007 - 05/10/2007
Location: Radisson Hotel, Lexington KY
Curriculum
|
Schedule Information
May 7th,2007 (Monday)3:00pm-4:30pm - UK Athletics Sports Facilities TourRadisson Plaza Hotel LobbyThe tour will meet in the Radisson Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30 p.m. Transportation will be provided. |
7:00pm-9:00pm - RegistrationRadisson Ballroom |
7:00pm-9:00pm - Academy Orientation and ReceptionRadisson BallroomHosted by the University of Kentucky Athletics Department. Join us for |
May 8th,2007 (Tuesday)7:30am-8:00am - Late Registration & Continental BreakfastUK's Gatton College of Business and Economics Lobby |
8:00am-8:30am - Day One Kickoff & AnnouncementsRoom 148 |
8:30am-11:30am - Sports Marketing Solutions through Branding
|
11:30am-1:00pm - Lunch (on your own) |
1:00pm-4:00pm - Experiential Marketing
|
6:00pm - Kentucky Horse Park ReceptionKentucky Horse ParkHosted by Host Communications at the Kentucky Horse Park, future |
May 9th,2007 (Wednesday)8:00am-8:30am - Continental BreakfastUK's Gatton College of Business and Economics Lobby |
8:30am-11:30am - Rational vs. Emotional – Using Research to Understand Fan Behavior and Sports Marketing
|
11:30am-1:00pm - Lunch (on your own) |
1:00pm-4:00pm - How to Support Strategic Marketing Initiatives with Sponsorships
|
May 10th,2007 (Thursday)8:00am-8:30am - Continental BreakfastUK's Gatton College of Business and Economics Lobby |
8:30am-11:30am - Maximizing In-Stadium Marketing Assets
|
11:30am-1:00pm - Lunch (on your own) |
1:00pm-4:00pm - The Risk and Reward of New Media – Internet, Mobile, Satellite Radio – When to Play and When to Stay on the Sideline
|
4:00pm-4:30pm - Closing Remarks |
UK Center for Sports Marketing
450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822
Program Sponsors
© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.