2007 UK Sports Marketing Academy: Curriculum

  • Sports Marketing Solutions through Brand Marketing
  • Experiential Marketing
  • Rational vs. Emotional - Using Research to Understand Fan Behavior and Sports Marketing
  • How to Support Strategic Marketing Initiatives with Sponsorships
  • Maximizing in Stadium Marketing Assets
  • The Risk and Reward of New Media-Internet, Mobile, Satellite Radio - When to Play and When to Stay on the Sideline

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.