2010 Registration for the 13th Annual University of Kentucky Sports Marketing Academy is now open.
2007 UK Sports Marketing Academy: Curriculum
- Sports Marketing Solutions through Brand Marketing
- Experiential Marketing
- Rational vs. Emotional - Using Research to Understand Fan Behavior and Sports Marketing
- How to Support Strategic Marketing Initiatives with Sponsorships
- Maximizing in Stadium Marketing Assets
- The Risk and Reward of New Media-Internet, Mobile, Satellite Radio - When to Play and When to Stay on the Sideline
UK Center for Sports Marketing
450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822
Program Sponsors
© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.