2007 UK Sports Marketing Academy: Sessions

May 9th,2007 (Wednesday)

8:30am-11:30am - Rational vs. Emotional – Using Research to Understand Fan Behavior and Sports Marketing

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.