2010 Registration for the 13th Annual University of Kentucky Sports Marketing Academy is now open.

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2008 UK Sports Marketing Academy

Date: 05/05/2008 - 05/07/2008
Location: Radisson Hotel, Lexington KY

Transportation will be provided to and from the Gatton College and Radisson Hotel. Also, transportation will be provided to and from the Radisson Hotel and the Cookout/UK Baseball Game on Tuesday evening. The transportation schedule will be in your Academy notebook and available at the registration check-in.

Curriculum

  • The International Expansion of Major League Baseball
  • Sports Marketing Media Rights
  • The Secondary Ticket Market, Where it has Been and Where it is Going
  • Importance of Branding and Activation in Sports Marketing
  • The right attitude is everything
  • Sports Facilities- How to Design, Fund and Pay for New and Expanded Facilities

Schedule Information

May 5th,2008 (Monday)

3:00pm-4:30pm - UK Athletics Sports Facilities Tour

Radisson Plaza Hotel Lobby

The tour will meet in the Radisson Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30
p.m. Transportation will be provided.

6:00pm-8:00pm - Academy Orientation and Reception

Radisson Ballroom

Hosted by IMG College, University of Kentucky Athletics, Big Blue Sports Marketing, and University
of Kentucky, Gatton College of Business and Economics.

6:00pm-8:00pm - Registration

Radisson Ballroom

May 6th,2008 (Tuesday)

7:30am-8:00am - Late Registration & Continental Breakfast

UK’s Gatton College of Business and Economics Lobby

8:00am-10:00am - "You Don't Need to be Sick to Get Better…"

Room 148

10:00am-10:30am - Break

10:30am-12:00pm - "The Importance of Branding and Activation in Sports Marketing"

Room 148

12:30pm-2:00pm - Lunch (on your own)

2:00pm-4:00pm - Sports Facilities—How to Design, Fund and Pay for New and Expanded Facilities

5:30pm - Cookout and Baseball Game

Hagan Field

University of Kentucky vs. Wright State

May 7th,2008 (Wednesday)

7:30am-8:00am - Continental Breakfast

UK’s Gatton College of Business and Economics Lobby

8:00am-10:00am - Sports Marketing Media Rights

10:00am-10:30am - Break

10:30am-12:30pm - The International Expansion of Major League Baseball

12:30pm-2:00pm - Lunch (on your own)

2:00pm-4:00pm - The Secondary Ticket Market, Where it has Been and Where it is Going

4:00pm-4:30pm - Closing Remarks

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.