2010 Registration for the 13th Annual University of Kentucky Sports Marketing Academy is now open.

Click here to learn more

2008 UK Sports Marketing Academy: Curriculum

  • The International Expansion of Major League Baseball
  • Sports Marketing Media Rights
  • The Secondary Ticket Market, Where it has Been and Where it is Going
  • Importance of Branding and Activation in Sports Marketing
  • The right attitude is everything
  • Sports Facilities- How to Design, Fund and Pay for New and Expanded Facilities

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.