2008 UK Sports Marketing Academy: Schedule

May 5th,2008 (Monday)

3:00pm-4:30pm - UK Athletics Sports Facilities Tour

Radisson Plaza Hotel Lobby

The tour will meet in the Radisson Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30
p.m. Transportation will be provided.

6:00pm-8:00pm - Academy Orientation and Reception

Radisson Ballroom

Hosted by IMG College, University of Kentucky Athletics, Big Blue Sports Marketing, and University
of Kentucky, Gatton College of Business and Economics.

6:00pm-8:00pm - Registration

Radisson Ballroom

May 6th,2008 (Tuesday)

7:30am-8:00am - Late Registration & Continental Breakfast

UK’s Gatton College of Business and Economics Lobby

8:00am-10:00am - "You Don't Need to be Sick to Get Better…"

Room 148

10:00am-10:30am - Break

10:30am-12:00pm - "The Importance of Branding and Activation in Sports Marketing"

Room 148

12:30pm-2:00pm - Lunch (on your own)

2:00pm-4:00pm - Sports Facilities—How to Design, Fund and Pay for New and Expanded Facilities

5:30pm - Cookout and Baseball Game

Hagan Field

University of Kentucky vs. Wright State

May 7th,2008 (Wednesday)

7:30am-8:00am - Continental Breakfast

UK’s Gatton College of Business and Economics Lobby

8:00am-10:00am - Sports Marketing Media Rights

10:00am-10:30am - Break

10:30am-12:30pm - The International Expansion of Major League Baseball

12:30pm-2:00pm - Lunch (on your own)

2:00pm-4:00pm - The Secondary Ticket Market, Where it has Been and Where it is Going

4:00pm-4:30pm - Closing Remarks

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.