2010 Registration for the 13th Annual University of Kentucky Sports Marketing Academy is now open.
2008 UK Sports Marketing Academy: Schedule
May 5th,2008 (Monday)3:00pm-4:30pm - UK Athletics Sports Facilities TourRadisson Plaza Hotel LobbyThe tour will meet in the Radisson Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30 |
6:00pm-8:00pm - RegistrationRadisson Ballroom |
6:00pm-8:00pm - Academy Orientation and ReceptionRadisson BallroomHosted by IMG College, University of Kentucky Athletics, Big Blue Sports Marketing, and University |
May 6th,2008 (Tuesday)7:30am-8:00am - Late Registration & Continental BreakfastUK’s Gatton College of Business and Economics Lobby |
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10:00am-10:30am - Break |
10:30am-12:00pm - "The Importance of Branding and Activation in Sports Marketing"Room 148
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12:30pm-2:00pm - Lunch (on your own) |
2:00pm-4:00pm - Sports Facilities—How to Design, Fund and Pay for New and Expanded Facilities
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5:30pm - Cookout and Baseball GameHagan FieldUniversity of Kentucky vs. Wright State |
May 7th,2008 (Wednesday)7:30am-8:00am - Continental BreakfastUK’s Gatton College of Business and Economics Lobby |
8:00am-10:00am - Sports Marketing Media Rights
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10:00am-10:30am - Break |
10:30am-12:30pm - The International Expansion of Major League Baseball
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12:30pm-2:00pm - Lunch (on your own) |
2:00pm-4:00pm - The Secondary Ticket Market, Where it has Been and Where it is Going
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4:00pm-4:30pm - Closing Remarks |
UK Center for Sports Marketing
450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822
Program Sponsors
© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.