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2009 UK Sports Marketing Academy

Date: 05/12/2009 - 05/14/2009
Location: Lexington KY

The 2009 University of Kentucky Sports Marketing Academy (UKSMA) will be held May 12-14, 2009. Click here for registration information.

Curriculum

  • Balancing the Athletics Mission & Sponsorship
  • Sponsorship Licensing
  • Leadership
  • Community Based Events
  • Sponsorship—Access, Content & Differentiation
  • ROI

Schedule Information

May 12th,2009 (Tuesday)

3:00pm-4:30pm - UK Athletics Sports Facilities Tour

Hyatt Regency Hotel Lobby

The tour will meet in the Hyatt Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30 p.m. Transportation will be provided.

4:30pm-6:00pm - Registration

Hyatt Regency Ballroom

6:00pm-8:00pm - Academy Welcome, Reception & Dinner

Hyatt Regency Ballroom

Hosted by IMG College, University of Kentucky Athletics, Big Blue Sports Marketing, and University of Kentucky, Gatton College of Business and Economics.

May 13th,2009 (Wednesday)

8:00am-8:30am - Late Registration & Continental Breakfast

UK’s Student Center, Worsham Theater Lobby

Session #1

8:30am-10:00am - Balancing the Athletics Mission & Sponsorship

10:00am-10:30am - Networking Break

Session #2

10:30am-11:30am - Media Panel

Session #3

11:30am-12:30pm - Behind the NCAA, Balancing Corporate Relationships and the Sports Fan

12:30pm-2:00pm - Lunch (on your own)

Session #4

2:00pm-3:30pm - Think Like a Pirate

3:30pm - End of Sessions

5:30pm - Dinner/Entertainment

Keeneland Race Track

May 14th,2009 (Thursday)

7:30am-8:00am - Late Registration & Continental Breakfast

UK’s Student Center, Worsham Theater Lobby

Session #5

8:00am-9:00am - Community Based Special Events

9:00am-10:00am - Championship Events from Kick-Off to Final Whistle

10:00am-10:30am - Networking Break

Session #6

10:30am-11:30am - Measurement, Research and Sponsorship ROI

11:30am-1:00pm - Lunch (on your own)

1:00pm-2:00pm - Sponsorship—Access, Content & Differentiation

2:00pm-2:30pm - Networking Break

Session #7

2:30pm-3:30pm - Leadership Begins on the Inside... And Works Its Way Out

3:30pm - Closing Remarks

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.