2010 Registration for the 13th Annual University of Kentucky Sports Marketing Academy is now open.

Click here to learn more

2009 UK Sports Marketing Academy: Curriculum

  • Balancing the Athletics Mission & Sponsorship
  • Sponsorship Licensing
  • Leadership
  • Community Based Events
  • Sponsorship—Access, Content & Differentiation
  • ROI

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.