2009 UK Sports Marketing Academy: Schedule
May 12th,2009 (Tuesday)3:00pm-4:30pm - UK Athletics Sports Facilities TourHyatt Regency Hotel LobbyThe tour will meet in the Hyatt Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30 p.m. Transportation will be provided. |
4:30pm-6:00pm - RegistrationHyatt Regency Ballroom |
6:00pm-8:00pm - Academy Welcome, Reception & DinnerHyatt Regency BallroomHosted by IMG College, University of Kentucky Athletics, Big Blue Sports Marketing, and University of Kentucky, Gatton College of Business and Economics. |
May 13th,2009 (Wednesday)8:00am-8:30am - Late Registration & Continental BreakfastUK’s Student Center, Worsham Theater Lobby |
Session #18:30am-10:00am - Balancing the Athletics Mission & Sponsorship
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10:00am-10:30am - Networking Break |
Session #210:30am-11:30am - Media Panel
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Session #311:30am-12:30pm - Behind the NCAA, Balancing Corporate Relationships and the Sports Fan
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12:30pm-2:00pm - Lunch (on your own) |
Session #42:00pm-3:30pm - Think Like a Pirate
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3:30pm - End of Sessions |
5:30pm - Dinner/EntertainmentKeeneland Race Track |
May 14th,2009 (Thursday)7:30am-8:00am - Late Registration & Continental BreakfastUK’s Student Center, Worsham Theater Lobby |
Session #58:00am-9:00am - Community Based Special Events
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9:00am-10:00am - Championship Events from Kick-Off to Final Whistle
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10:00am-10:30am - Networking Break |
Session #610:30am-11:30am - Measurement, Research and Sponsorship ROI
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11:30am-1:00pm - Lunch (on your own) |
1:00pm-2:00pm - Sponsorship—Access, Content & Differentiation
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2:00pm-2:30pm - Networking Break |
Session #72:30pm-3:30pm - Leadership Begins on the Inside... And Works Its Way Out
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3:30pm - Closing Remarks |
UK Center for Sports Marketing
450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822
Program Sponsors
© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.