2010 UK Sports Marketing Academy: Schedule

May 11th,2010 (Tuesday)

3:00pm-4:30pm - UK Athletics Sports Facilities Tour

Hilton/Lexington/Downtown Hotel Lobby
The tour will meet in the Hilton Downtown Hotel Lobby at 2:45 p.m. and will return to the hotel lobby at 4:30 p.m. Transportation will be provided.

4:30pm-6:30pm - Academy Registration

Hilton Downtown Hotel Lobby

6:30pm-8:30pm - Academy Welcome Reception/Dinner

Grand KY Salons C & D
Hosted by IMG College, University of Kentucky Athletics, Big Blue Sports Marketing, and University of Kentucky, Gatton College of Business and Economics.

May 12th,2010 (Wednesday)

8:00am-8:30am - Late Registration & Continental Breakfast

UK’s Student Center, Worsham Theater Lobby
Breakfast in room 230

Session #1

8:30am-9:30am - Media Management

Ari Fleischer, Ari Fleischer Sports Communications

Session #2

9:30am-10:30am - Evaluating Sponsorships

Ronnie Vandiver, State Farm

10:30am-11:00am - Networking Break

Room 230

Session #3

11:00am-12:00pm - The Future of the D-I Men's Basketball Tournament

Gene Smith, Ohio State University

12:00pm-1:30pm - LUNCH

On Your Own

Session #4

1:30pm-2:30pm - Data Analytics

David Kristal, Augeo

2:30pm-3:00pm - Networking Break

Room 230

Session #5

3:00pm-4:00pm - Selling Sponsorships

Mike Rowe, Anthony James Partners
Ralph McBarron, Anthony James Partners

Session #6

4:00pm-5:00pm - Navigating the TV Landscape in Sports

Chris Brearton, O’Melveny & Myers LLP

6:30pm - Spindletop Hall Reception/Dinner

Hosted by IMG College
(Buses will depart the Hilton Downtown Hotel at 6:10 p.m.)

May 13th,2010 (Thursday)

8:00am - Continental Breakfast