Peter Shafer

Vice President, Client Development
Harris Interactive

Sessions Presented by peter shafer

2007 UK Sports Marketing Academy - Rational vs. Emotional – Using Research to Understand Fan Behavior and Sports Marketing

Attendee Resources

Rational vs. Emotional (Part I) - 2007 UK Sports Marketing Academy
Rational vs. Emotional (Part II) - 2007 UK Sports Marketing Academy

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.