Attendee Resources

This area is for UKSMA Attendees only. You will be asked to provide a password to access these files. If you attended the UKSMA and did not receive the password, please contact Scott Kelley.

Note: all material below is in PowerPoint presentation form and requires the software for viewing. Presentations may take some time to download.

2010 UK Sports Marketing Academy
Title Last Name File Size
Navigating the TV Landscape in Sports Brearton 1.1M
Going Green: Case Study Early 3.0M
State of the Collegiate Licensing Industry Eiler 27M
Data Analytics Kristal 3.9M
Digital Media Roundtable McCleary 2.9M
Evaluating Sponsorships Vandiver 3.6M
Sports Law Wong 12M
Selling Sponsorships (degredation.jpg) McBarron 671K
Selling Sponsorships (foster_auditorium.pdf) McBarron 1.8M
Selling Sponsorships (mka_complete_package.... McBarron 9.7M
Selling Sponsorships (ohio_state.pdf) McBarron 4.7M
Selling Sponsorships (street_furniture.pdf) McBarron 1.8M
Selling Sponsorships (uksma.pdf) McBarron 4.1M
Selling Sponsorships (ut_aerial.jpg) McBarron 4.1M
2009 UK Sports Marketing Academy
Title Last Name File Size
Sponsorship—Access, Content &... Dupee 8.5M
Think Like a Pirate Jones 2.1M
Championship Events from Kick-Off to Final... Kelly 20M
Measurement, Research and Sponsorship ROI Maestas 10.3M
Leadership Begins on the Inside... And Works... Moawad 8M
Community Based Special Events Pate 2.7M
Behind the NCAA, Balancing Corporate... Shaheen 1.8M
2008 UK Sports Marketing Academy
Title Last Name File Size
The International Expansion of Major League... Archey 1.9M
The International Expansion of Major League... Archey 920K
Sports Marketing Media Rights Freer 7.8M
The Secondary Ticket Market, Where it has... Gorman 6.2M
The Importance of Branding and Activation in... Koreman 57.9M
You don't need to be sick to get better... Moawad 2.4M
Sports Facilities - How to Design, Fund and... Moore 12.9M
Sports Facilities - How to Design, Fund and... Moore 25.2M
2007 UK Sports Marketing Academy
Title Last Name File Size
Experiential Marketing (Part I) John... Bisignano 210MB
Experiential Marketing (Part II) Bisignano 28.6 MB
New Media: When to Play, When to Stay on the... Campbell 3.8 MB
2007 Consumer Auto Show Update (Part I) Dixon 157 MB
2007 Consumer Auto Show Update (Part II) Dixon 564K
Wireless and Sports Marketing: Get in the... 1.7M
Maximizing In-Stadium Assets Libro 2.2 MB
Rational vs. Emotional (Part I) Shafer 887K
Rational vs. Emotional (Part II) Shafer 782K
Sports Marketing Solutions Through Branding Stern 18.5M
XM Overview 8.3M
2006 UK Sports Marketing Academy
Title Last Name File Size
Slam Dunk Customer Relationship Management Ruge 468K
Marketing is Changing Sugar 489K
Coca-Cola Marketing Byers 15.4M
Combo Deal: How Sponsorship Achieves... Sirois 1.33M
State Farm Marketing Althoff 1.01M
Sports Marketing for a Community-Based... Poms 932K
World Equestrian Games Marketing Hinkle 2.8M
World Equestrian Games Marketing &... Johnson 661K
2005 UK Sports Marketing Academy
Title Last Name File Size
Marketing Media Rights Angelucci 1.7M
Marketing Media Rights Thompson 1.7M
See You on the Radio Maziar 1.4M
Marketing Olympic Sports in the Collegiate... Record 2.0M
Marketing Olympic Sports in the Collegiate... Plonsky 284K
Licensing Moss 6.6M
The Importance of Branding in Sports... Host 1.9M
2004 UK Sports Marketing Academy
Title Last Name File Size
D.R.E.A.M. Carroll 3.8M
What They Don't Teach You in Marketing... Dyer 17M
Developing and Marketing a New Sports Product Dahlstrom 2.9M
An Exhilarating Journey That Never Ends Whitener 16M
Sports Marketing and the Media Zidovsky 1.3M
Sports Marketing and the Media Turley 84K
Sports Marketing in an Experiential World Jones 3.2M

UK Center for Sports Marketing

450 Gatton College of Business and Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: (800) 284-6407
Fax: (859) 257-4822

Program Sponsors

UK Athletics Gatton College of Business & Economics IMG

© 2000-2009, Center for Sports Marketing, IBMC, University of Kentucky, Gatton College of Business & Economics.